Yesterday, Tim Cook was the guest of the
D10 conference organized by the AllthingsDigital website. Even if journalists
present tried to pull the worms out of his nose, Tim Cook did not crack
but he still distilled some interesting information.
Faced with questions, he took the opportunity to presenton
vision d’Appleand to give us some clues about the projects in progress
classes at the world's most secretive consumer company:
Obviously, the death of Steve Jobs was discussed during this
interview. Tim Cook then admitted that this disastrous day had been the saddest
of his life. Yet, at the head of one of the biggest companies in the world,
Cook did not have time to dwell on the fate of his friend.
Apple's new CEO learned from his predecessor that it was necessary
enjoy the present day. Steve Jobs would also have advised
his successor and the management team not to try to find out what he
would have done in their place.
Cook has the difficult mission of turning the page on Jobs without forgetting him.
He presented his vision for Apple later in the interview.
Tim Cook wants to maintain the company culture that is already very
marked. He dwelled on one point:security
that he intends to doublein order to avoid leaks such as loss
of an iPhone in a bar (it was the iPhone 4 in April 2010)…. The cult of
secret so dear to Apple therefore still has a bright future ahead of it, not
change to expect from the new CEO.
On the social media side, Tim Cook first focused onthe future
unsure of Ping, which met with very relative success. According to Cook,
Apple does not need to have a social network, however, Apple cannot
do without social networks.
In the future, he hinted thatthe collaboration between Apple and
Facebook was highly likely. There is therefore a chance that we
sees Facebook arriving alongside Twitter natively integrated into our futures
iPhone, maybe even iniOS 6presented
normally on June 11 duringthe conference
opening of WWDC 2012,.
As for the iPhone, this conference will also have taught us that
the S of the iPhone 4S did not mean Speed as for the 3GS but everything
simply Siri. Without giving any real details, Tim Cook said
that l'assistant vocalSirilaunched with iPhone 4S
could do “cool new things in the coming months.” He also has
confirmed Apple's desire tocontinue his work in the
development of speech recognition.
When Tim Cook announced that2.8 million Apple TVs had
already found a buyer in 2012(compared to 2.7 million over the year
last), the question of Apple television, at the heart of all the rumors,
didn't take long to burst out. Cautiously, Cook just announcedthat Apple had
projects and will continue to work on the Apple TV box to see how far
this could take them. Apart from the fact that it is a domain "of
intense interest for (Apple)", We will not know more... For
the moment! Indeed, when asked again on the subject: "Will you
a television?", the Apple manager did not wish to answer the question
… He still indicated more generally that if they were
able to offer a product that dominated the market, that exceeded the
competition and which pleased everyone, then it had an interest in
the company.
Facebook, Siri, Apple TV...Tim Cook didn't make a thunderous revelation
but was content to keep the guideline of the brand by
applying his personal touch. As for the concrete,see you on June 11 for the keynote
opening of WWDC 2012.
Here are some excerpts:
About Steve Jobs:
On the difference between tablets and PCs:
You canfind the
videos of the interview here.
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By : Keleops AG
