In South Korea, talks between Hyundai and Apple seem far from over. Indeed, the car manufacturer is currently reluctant to have to assemble the American brand's connected cars in its country of origin. Difficult to understand its motivations, but there is no doubt that for Cupertino it is a matter of concerns ofconfidentiality.
We know that the firm likes to take particular care of the secrecy surrounding its most emblematic technological projects. Conversely, the numerous leaks that we are used to relaying mostly come from manufacturing lines installed on the other side of the Pacific.
Hierarchy questioned
The other sensitive point of the discussions between Apple and Hyundai would be nothing other than thedirectioneven their collaboration. Wishing to have control over both marketing and design, Tim Cook's company would then overshadow its subcontractor who is also used to holding the helm.
Furthermore, Apple would also aim to use factories based in the United States, which Hyundai would oppose. Nevertheless, to date, exchanges between the two companies seem to continue, which implies thatfind common groundis probably a common priority for their goals. Just look at the similar relationships that the iPhone seller has withFoxconnor TSMC to guess.
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By : Keleops AG