Over the past 30 years, Apple has conquered numerous markets, always focusing on providing its users with the best possible service. After having excelled in the design of hardware and software products, the firm continues to broaden its scope and has succeeded in the areas in which it operates.
But there is one area where Apple has not excelled: video games, despite the past ambitions of Steve Jobs.
The theft of the century?
For the record, the co-founder was considering buying the studio at the timeBungie. The latter emerged in 1991 and created video games for Apple Macs throughout the following decade. Sources close to the matter report that Steve Jobs had big ambitions with Bungie. It is also himself, in person, who announces the release of the first edition of the legendary video game “Halo»,at the MacWorld conference in 1999.
Here is the announcement video:
But against all odds, one year after this big announcement,MicrosoftboughtBungiefor an estimated amount of $30 million. The former vice president of publishingMicrosoft, who was part of the case at the time, toldDevelopthat «As soon as we announced the purchase of Bungie, Steve Jobs called», «He was angry with[the CEO ofMicrosoftSteve]He and Ballmer called and were angry because we had just bought the first Mac game developer and made it an Xbox developer.”
The takeover of Bungie byMicrosoftmarked a turning point in the history of video games, of Apple, and ofMicrosoft.It is not known whether the success of theXboxwould have been the same if the takeover had not taken place, or if Cupertino would have continued its efforts in the field.
Apple returns to the race
With the recent introduction of Apple Silicon, Apple executives are enthusiastic about a return to the sector with great fanfare. Mac product marketing manager Gordon Keppel toldInverseabout it, "Now all Macs that ship with Apple silicon can play AAA games pretty fantastically ». «Apple silicon has transformed our traditional systems and achievedhuge graphics improvements with M1, M2 and now with M3. »
In ainterview given toCNBC, John Ternus, Apple's senior vice president of software engineering, also said: “Almost all Macs are now capable of running Triple-A titles, which is not what it was five years ago. And I think it's a really exciting time. »
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By : Keleops AG
