This Tuesday was Data Protection Day, a symbolic date which allowed Apple to highlight this recurring theme of the latest keynotes. For the occasion, new features were presented in order to better take control of your data.
A short film, which appeared on Apple's YouTube channel, features the actors of the popular series Ted Lasso (available on Apple TV+).
The arrival of this video is a fun way to convey good actions in terms of cybersecurity. Throughout the video, actor Nick Mohammed is followed by a narrator, slick with a blue sweater and an Apple logo.
Email, ATT, Wallet…
The latter explains the different features implemented by Apple in recent years to protect a user's data. He thus mentions the protection provided for emails or even App Tracking Transparency and the security present in Wallet, Apple's native application.
This video was published the day after the release of iOS 16.3. One of the most important new features in this update of the iPhone operating system is the arrival of physical security keys. They are a simple solution to log in to your Apple ID without the slightest fear of a digital attack.
Apple and confidentiality: years of work
Apple is increasingly highlighting its work against attacks and the Apple brand repeats throughout its trailers that “privacy is a fundamental human right”. This maxim which guides Apple's developments does not, however, help the Apple to make Allies.
The vast majority of companies in the digital world have based their business model on strong use of user data for commercial purposes. By banning such practices, Apple is bringing down a whole section of the digital economy.
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By : Keleops AG
