It is not because one of the Big Four is the first of the four to launch into a new market that it can become the king. The proof: Google may have released Android Wear in 2014, but the arrival of thesmartwatchfrom Cupertino simply crushed all competition in just a few months.
And this is understandable: buying a smartphone is already very expensive, and only those who can afford it can connect a companion like theApple Watch. Often with greater purchasing power, iPhone owners are therefore more inclined to give in to the brand's various upselling offers. And it pays:some are still alive thanks to this choice.
The numbers
During thethird quarter 2019, these are like this6,8 millionsof smart watches that have been sold by the American multinational around the globe. If we compare this impressive number to last year, the growth is indisputable: it reaches+51%. So when will it stop?
With 4.5 million sales in 2018, Apple had already done very well. This news therefore reassures the company, which had experienced more complicated times disrupting its hegemony a few months ago, withphones that flowed less quickly than before.
What about the other brands then?
If we take the example of the Korean giantSamsung, second on the podium, it is in fact far behind with only 1.9 million units having found a buyer. Yet the two manufacturers are hot on their heels in the smartphone market. Fitbit, with 3.6 million, is third, whileAlphabet has just acquired the Californian manufacturer.
In terms ofmarket share, the distribution is as follows: almost50%for Apple compared to less than 15 for its competitors. The only one that has really evolved positively is still Samsung, with 2.4% more market share than last year.
Apple Watch S5 at the best price Base price: €449
