During the first half of 2020, the Apple Watch would have represented no less than51,4%of all smartwatches sold worldwide. This is more than last year's 43.2%, and particularly significant since it accounts for more than half of the overall volume. For comparison,Samsungwould have only managed to reach 7.2% over the last six months, much less than the 9.2% in 2019.
Among the players who would also benefit from considerable growth, we find Garmin (+0.5%), Huawei (+2.8%) and Amazfit (+0.4%). However, we note that Fossil andFitbit-the latter having been bought by Google not long ago- would experience small declines. Moreover, the rest of the manufacturers also went from 19.8% to 11.8%.
The Series 6 in the crosshairs
Currently, onlyTHEApple Watch Series 3and Series 5are available in store. All other models are no longer supported by their manufacturer. It is also the device updated for the shortest time by the Apple brand, compared to the Mac, iPad and iPhone.
Apple Watch S5 at the best price Base price: €449
However, since the announcement of the proprietary operating systemwatchOS 7and all its new features, predictions are rife about the next generation of watches. Thus, Series 6 is expected by many for October, with sleep tracking andperhaps measuring the oxygen level in the bloodto the key.
