It is often very well informed behind the scenes of Apple. Also, the publication of this article ofMark GurbanonBloomberg, devoted to a working meeting where a senior manager of the Cupertino firm emptied his bag, does not go unnoticed.
We thus learn that Robby Walker, who holds the position of senior director of the apple brand, spoke frankly at a division of the divisionSiri. He said he understood that the team had to pass a bad pass following the release of the new AI features of the personal assistant.
A rant tinged with optimism
The framework indicates that the staff of this division are entitled"To be shocked and disappointed, even exhausted, and embarrassed"by this delay. However, he took care to congratulate the team for developing innovations"Incredibly impressive"And is committed to providing a leading virtual industry assistant to consumers, according to our colleague.
As a reminder, Apple had shown features of the last WWDC, but it was only a prototype. And the manager to explain:"It was not one of those situations where we show people our plan once it is finished".
And to worsen the problem, the marketing department sold these improvements when they were not yet ready via advertisements broadcast last year. The tech giant has since decided to delay the release of these options"Who did not work properly once in three". Robby Walker believes that the group“Can make more progress to increase these percentages, so that users get something they can really count on. »»
The message has passed, and it has the merit of being frank. It is also a safe bet that this problem will be at the heart of the discussions of the annual retirement of the Hundred High leaders of Apple to be held this week.
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