In Uncle Sam's land, the apple brand has proven itself. And like in many other countries, Christmas Day sees Apple's figures explode. In a new report, the Flurry Analytics group has grouped together the 10 phones that were activated the most on Christmas Day. And out of this top 10 “Christmas gifts”, even if some activations are not due to Christmas, 9 phones on the list are iPhones.
Symbol of Apple's domination of the American smartphone market.At the top of the list is the iPhone 11,which even saw its number of activations increase by 5% compared to the week of December 18 to 24. The other most popular Apple models are the iPhone XR and the iPhone 12 Pro Max, which also achieve good figures on this holiday. For Apple's most premium phones, activations are up 14%. A satisfactory figure for Apple, but very meager compared to the 23% jump achieved by the iPhone 12.
© Flurry Analytics
The iPhone 12 mini, the big absentee
In the rest of the ranking, the second generation iPhone SE achieved the greatest increase, +34%. While the iPhone 11 Pro Max, iPhone 8 Plus and iPhone saw their figure fall below their average for the last seven days.
Last phone in this top, and the only model not to be designed by Cupertino engineers, the LG K30. The entry-level model saw its activation figures explode, +181%. He comes to take 10th place in the rankingto the iPhone 12 mini,Apple's reduced price model will not have managed to convince under the tree and is significantly absent from this Flurry Analytics ranking.
More generally, the company behind this report estimates that sales linked to the end-of-year holidays in 2020 were significantly lower than those of 2019. The Flurry group notes a drop of 23% for the whole of the smartphone sector. He also notes that the iPhone 12 as well as the 12 Pro do not occupy the very first places in the ranking, and that customers prefer to turn to slightly older models, such as the iPhone 11, which despite its age, remains the preferred iPhone model on the other side of the Atlantic.
