This month, the App Store is celebrating its
4 ansand this is the opportunity for Distimo to look back on these 4 years
in a comprehensive and detailed study.
Launched a year after the appearance of the first iPhone model, that is to say in
July 2008,the App Store at that time had only 500
applications.Today, there are 650,000 applications that
are presented on the shelves of the App Storeand in more than 150
pays.
Let's discover 4 years of the App Store in a few figures and above all an evolution
marked with regard to the way of marketing the
applications :
Not surprisingly, the more important the App Store has become, the more
revenues generated were, however, if we base ourselves on the 100 apps
paid the most downloaded during this two-year period, we note
that downloads increased by 13%. at the same time, the price of
average sales fell by 16% leading to a fall in net turnover
of 5%.
But for some time now, the sale price has no longer been the means of choice
to ensure developer revenues on the App Store. Looking from the side
of in-app purchases we note that these represented 29% of revenue
generated in June 2010. In juin 2012, in-app purchases represent 84%
revenue generatedincluding 68% in free applications,
confirming the success of the Freemium model which we have seen develop widely
speed in recent months.
All categories of apps have seen in-app purchases arrive, but these are
the gameswho remain far ahead. On all games
the App Store, 21% offer in-app purchases. If we are more interested
to300 most popular games, 77% offer in-game purchases
App.
During these 4 years, the App Store has evolved considerably and the number
of applications has grown exponentially. Initially anecdotal, the
In-app purchases have clearly become a means of choice for
make an application profitable.
For your part, are you a fan of “in app” purchases?
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
