Yesterday took place the traditionalearning callof Apple, where the firm reveals its quarterly results to its shareholdersamounting to more than eighty billion dollars in turnoverthis time. We didn't miss a beat: here are the key points of the conference, from the speeches of Tim Cook (president of the firm) and Luca Maestri, its financial director.
Sales
- “new record revenues in every region“
- a "double-digit growth for each product category” (iPhone, services, wearables, Mac et iPad)
- twenty-one billion dollars returned to shareholders in the second quarter
- record profits for a second quarter
- The analyst with the closest estimates to these figures was Neil Cybart, who judged Apple capable of raking in 80.4 billion dollars compared to an average of 73 for its competitors
- the Mac sector remains relatively stable, with between eight and nine billion in revenue over the past year
- AppleCare and advertising negatively impacted
Users
- Maestri: new record for active Apple devices (no more precise data)
- “optimism” growing from customers, according to Tim Cook
- 5G adoption is still in its early stages (Cook mentioned it three times)
- more than 700 million paying subscribers to App Store services and applications
- most Apple Watch buyers between April and June are newcomers (85% in China vs. 75% worldwide)
- half of Mac and iPad buyers are first-time buyers
- Massachusetts Mutual Life Insurance Company offers M1 Macs to all its employees
- ItalGas, Italy's leading gas supplier, replaces all its Windows laptops with MacBook Airs
- the iPhone 12 Pro and iPhone 12 Pro Max are selling like hotcakes in China
- demand for iPhone and iPad is probably boosted by COVID
- good adoption ofApple One
- overall positive reactions from consumers tol'ATT
© Six Colors
Future
- the delta variant of the coronavirus risks causing delays in the supply chain (iPad and iPhone), but Apple compensates by investing more in transport costs (a “issue” according to Maestri) and with falling wholesale prices for components
- no estimate for next revenues, but double-digit growth should still be there although less than for the second quarter
- services should return to usual growth levels
- risk: limited international trade
- on R&D, Tim Cook highlights a company “resilient” and employees who keep up very well
- 35 Emmy nominations for Apple TV+
- “progress is not guaranteed” (Cook)
- Apple bought back 136 million AAPL shares this quarter
- the title remains stable on Wall Street, around 146 dollars
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
