Gmail has already taken significant steps to protect our emails from spam. But despite this, the problem persists. And this week, Google is unveiling a new plan that should finally rid our inboxes of spam that slips through the cracks. In summary, the Mountain View firm will apply new rules for organizations that send mass emails to users ofGmail.
New rules on Gmail
These rules concern actors who send more than 5,000 emails per day to Gmail users. To protect its users, Google will require those who send mass emails to go through an authentication process. To avoid flooding inboxes, Google will also force the parties concerned to set up an easy unsubscribe system.
In addition, Google will implement new limits for sending.“To add even more protection, we will now enforce a clear spam rate threshold that senders must meet to ensure Gmail recipients are not bombarded with unwanted messages. This is an industry first and as a result you should see even less spam in your inbox”, announced the firm. These new measures will apply from February 2024.
A new standard?
Furthermore, if Google's initiative is unprecedented, to secure emails, these measures could inspire other companies. And among the services that could follow suit, there is Yahoo.“Yahoo looks forward to working with Google and the rest of the messaging community to make these common-sense, high-impact changes the new industry standard,”explains a manager who is quoted in the Google press release.
Note that even without these new rules, Google already manages to block an astronomical number of unwanted messages. According to the firm, Gmail's AI already blocks 99.9% of spam, phishing attacks and malware. And in total, 15 billion unwanted emails are blocked every day.
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By : Keleops AG
