Jony Ive is truly part of Apple history. The former manager of the Cupertino company is, among other things, known for having designed the design of the iPhone. Therefore, his departure from the apple brand in 2019had a profound impact on the minds. Since then, however, the latter has still operated as a consultant for the company and his name is, for example, mentioned for the design of the nextApple Glass.
An end of collaboration by mutual agreement?
It must be said that his company, LoveFrom, signed a multi-year consulting contract with Apple, which would be worth more than 100 million dollars, which would make the Californian company its largest client, even if it also works with firms renowned companies such as Ferrari and Airbnb.
But things are starting to change if we believe the information from theNew York Times. Indeed, while this deal was to be extended, the two parties would have agreed to stay there. Our colleagues indicate that certain Apple executives would question the amount paid to Jony Ive's company and criticized the fact that certain designers had decided to leave the Apple brand to join it.
On the LoveFrom side, Jony Ive also wanted to be able to take on new clients without having to obtain approval from Apple.
Regarding the Apple brand, and if this end of collaboration is confirmed, it would mark the end of an era. Internally, Chief Operating Officer Jeff Williams will continue to oversee the company's design teams, while Evans Hankey handles industrial design. Finally, Alan Dye is responsible for software design, and Greg Joswiak, in his position as marketing director, is also involved in the choice of future products.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
