Last May, a Bloomberg article took stock of Apple's progress in virtual reality. The agency returned to the hardware technologies used by Apple, but also to the operating system which will be used in the virtual reality headset of the Cupertino firm.
For the first time, this article discussesthe idea of a RealityOS, a system developed especially for Apple's next headset. In an article released this week the agency explains that the operating system would have been renamed “XrOS” internally.
New name, same goal
On the Apple Park side, this new choice, essentially marketing, should not significantly change Apple's policy regarding its upcoming headset. While several analysts thought that the Cupertino company was going to present its new product duringthe release of the iPhone 14.
Today the helmet is announced for spring 2023, or even the next edition of WWDC at the beginning of June. Throughout its history, Apple has launched computers, music players, but also smartphones, tablets and connected watches.
The new major chapter in the brand's history should focus on mixed reality, an area dear to Tim Cook, the boss of Apple.
Meta: the designated competitor
Today the market is already dominated by a major digital player, Meta, but the position of the former Facebook group is not imperial. Horizon World, the company's metaverse, rings hollow with a few thousand monthly active users.
Huge project from the company, it could quickly be overtaken by its equivalent under xrOS.
Apple has not launched a new product line sinceAirPodsoffered in 2016. It has already been 6 years since the be product offering has grown. If the services have gained importance with Apple Music and Apple Tv+, new physical products are, for the moment, not relevant.
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By : Keleops AG
