After months of waiting, Apple has finally unveiled its M1 chip which will equip new Mac models in the future. This change should allow the Cupertino companyto saveon the design. For customers, it is also the possibility of obtainingvery good performances.
Questioned by journalist Om Malik, the managers of the apple brand said a little more on this subject. For Greg Joswiak, Apple's marketing director, this new processor is "the completion of Steve Jobs' vision of creating all the components of the Mac." He specifies: “Steve used to say that we make all the items. We've created all the components for all our products, from iPhone to iPad to Apple Watch.»
A great complementarity between hardware and software
Moreover, Apple could not be better placed to design this hardware itself. In any case, this is the point of view of Johny Srouji, the head of chip manufacturing:
I think the Apple model is unique and it's the best model. We develop custom silicon that is perfectly suited to the product and how the software will use it. When we design our chips, which are three or four years ahead of schedule, Craig (Federighi, head of software engineering Editor's note) and I sit in the same room to define what we want to deliver, and then we work hand in hand. You can't do that at Intel or AMD or anyone else.
You can find the entirety of this fascinating interviewici.
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By : Keleops AG
