The days are still hot, and Apple has nothing to do with it. With its conference this evening, the Californian firm raised the temperature of the tech world byannouncing several new products, and not the least. Indeed, true to herself, at the beginning of September, she lifted the veil ona whole new range of iPhones. These stand out on many points from the previous generation, the one released in 2022. One of the characteristics of these new smartphones also marks a turning point in the history of the Cupertino company, as we detail below. .
And then, as you know if you follow us regularly, and especially if you are loyal to the Apple Back-to-School Events, there were not only ones for the iPhone range. A very popular range from the Californian has seen an expected renewal.This is the Apple Watch.
But enough of the long introductory tirades, here without further adoour full summary of the event. Enough to put your thoughts in order moreover, if you have watched the famous Keynote still running at high speed since the public presentations stopped.
- To watch the full conference on video:
- Also see, by our colleagues from Presse-citron.net:
Introduction
The Keynote video started with an exemplary production short film, highlighting the entire ecosystem of Apple products and how they can all be linked together. Health was also at the heart of this film and in particular the car accident detection, cardiac arrhythmia and SOS call functionalities.
Subsequently, Tim Cook, in the heart of Apple Park, immediately set the tone. Today, we're all about talking about the iPhone and the Apple Watch. The CEO still took a little detour through Macs and the Apple Vision Pro headset, without however announcing anything new at this stage. Only then did he let his colleagues really talk about the new developments.
Notable features of the iPhone 15 and 15 Plus
- Processor:A16 Bionic chip seen on iPhone 14 Pro (6 cores, 4 high performance, 2 high low consumption). 5 cores for the GPU part and a 16-core Neural Engine
- Screen :Super Retina XDR, OLED technology, up to 1600 nits for HDR brightness. Protected by Ceramic Shield glass
- Sizes:6.1 inches of screen diagonal for the 15 and 6.7 inches for the 15 Plus
- Recycling and environment:100% recycled cobalt used in the battery, 100% recycled copper in the motherboard
- Rear camera:48-megapixel dual sensor with f/1.6 aperture, intelligent stabilization and 2x telephoto lens
- Front camera:at the rear, and 12 megapixel sensor at the front
- Recharge :MagSafe compatible and Qi2 wireless charging
- Wireless Connectivity:new second generation Ultra Wide Band chip allowing a connection 3 times greater (vs old chip) with other compatible devices for the Locate network in particular,
- Wired connectivity:no more Lightning, USB-C replaces it (USB 2 standard)
- Weight :171 g for Model 15, 201 g for Model 15 Plus
- 3 storage choices:128 Go, 256 Go, 512 Go
- 5 finishes:blue, pink, black, yellow, green
© Apple
The best new features of the new iPhone 15
- Dynamic Island :seen on iPhone 14 Pro, this space adapts to certain apps and replaces the notch
- (Bonus) Satellite Roadside Assistance:new feature similar to the satellite emergency SOS function introduced on iPhone 14. It is dedicated to car breakdowns, as its name suggests, and uses the satellite network already in place at Apple
Pricing and availability of iPhone 15 and 15 Plus
- iPhone 15 :€969 and 128 GB / €1,099 and 256 GB / €1,349 and 512 GB
- iPhone 15 Plus :€1,119 and 128 GB / €1,249 and 256 GB / €1,499 and 512 GB
The iPhone 15 and 15 Plus will go on sale onSeptember 15 online, on the Apple site in particular. They will be delivered and sold in stores fromSeptember 22, 2023.
iPhone 15 Pro et 15 Pro Max
The notable features of the iPhone 15 Pro and 15 Pro Max
- Processor:new A17 Pro chip, first mobile chip engraved in 3 nm. 8 cores in total 6 high performance, 2 low consumption. For the GPU part, count 6 cores
- Case design:titanium alloy design that makes iPhone 15 Pro and Pro Max lighter than ever. Apple also announces new borders for these two new models and a new brushed finish
- Screen :same screen as the 15 and 15 Plus
- Sizes:6.1 inches screen diagonal for the 15 Pro and 6.7 inches for the 15 Pro Max
- Recycling and environment:100% recycled aluminum used for the main structure
- Wired connectivity:no more Lightning, USB-C replaces it. But the USB-C here is faster than on the iPhone 15. Apple has mentioned speeds of 10 Gb/s in theory, which is the standard for USB 3.1 Gen 2
- Rear camera:triple-sensor including 12-megapixel x5 telephoto lens, and 12-megapixel ultra-wide-angle lens in addition to the 48-megapixel main lens
- Next-generation portrait modes
- Space videos:you can record videos in 3 dimensions, compatible with Apple Vision Pro headset
- Screen always on
- Autonomy:Apple promises one day (29 hours of video playback for the Pro Max, 23 hours for the Pro)
- Storage choices:128 Go (15 Pro uniquement), 256 Go, 512 Go et 1 To
- 4 choices of finishes:Natural titanium, Blue titanium, White titanium, Black titanium
© Apple
The new thing we prefer on these iPhone 15 Pro/Pro Max
- Bouton Action :a new button replaces the silent mode switch on the left edge. As on the Apple Watch Ultra, this button allows you to launch numerous actions
Pricing and availability of iPhone 15 Pro and 15 Pro Max
- iPhone 15 Pro :€1,229 and 128 GB / €1,359 and 256 GB / €1,609 and 512 GB / €1,859 and 1 TB
- iPhone 15 Pro Max :€1,479 and 256 GB / €1,729 and 512 GB / €1,979 and 1 TB
The iPhone 15 Pro and 15 Pro Max can be purchased fromSeptember 15 on the internet. They will be delivered and sold in stores fromSeptember 22, 2023.
Apple Watch Series 9
What's new for the Apple Watch Series 9
- Processor:SiP S9 chip (30% faster GPU than previous watch and new 4-core Neural Engine)
- Siri :requests are made “on device” and are therefore faster
- Health :Siri has access to Health data, so you can ask her questions about sleep data for example, or medical treatments (functionality available first in English and Mandarin), later in other languages
- Autonomy:improved by S9 chip
- Find your iPhone:improved functionality for locating your iPhone from the watch thanks to the new second-generation Ultra Wide Band chip
- Screen :Retina technology, from 1 to 3,000 nits of brightness
- Finishes:new pink color
- New bracelets:at Apple, Nike and Hermès, in recycled materials and woven fabric
© Apple
The best new features in our opinion for the Series 9
- New Double Tap gesture:on the arm that carries the watch, you can release it simply by tapping your index finger twice on the thumb. Other actions can be carried out in this way, turning off your alarm clock, playing music, among others
- (Bonus) Recycling and environment:for the first time, the battery uses 100% recycled cobalt. The fabrics use more than 80% recycled fabrics (no more leather bracelets are sold elsewhere). Additionally, all Apple Watch manufacturing factories run on green energy. Finally, the firm promises a zero ecological footprint for the Apple Watch Series 9
Prices and release date of the Apple Watch Series 9
- Apple Watch Series 9 41 mm GPS :from €449
- Apple Watch Series 9 41 mm GPS+Cellular :from €569
- Apple Watch Series 9 45 mm GPS : dès479 €
- Apple Watch Series 9 45mm GPS+Cellular :599 €
Apple Watch Series 9 is available for pre-order online now. The release in stores and the first deliveries will be made from September 22.
Apple Watch Ultra 2
What's new for the Apple Watch UItra 2
- SiP :S9 chip (30% faster GPU than Series 8 and new 4-core Neural Engine)
- New exclusive dial: “Ultra Modular”, to show a lot of data at the same time on the screen
- Autonomy:36 hours on a charge, 72 hours on power saving mode
- Recycling and environment:95% recycled titanium case. The watch is labeled “Carbon Neutral”, like the Series 9, provided you take it with a certain type of bracelet
- All the other new features of Series 9
© Apple
The best new features in our opinion for the Apple Watch Ultra 2
- New Double Tap gesture:like the Apple Watch Series 9, the Ultra 2 also supports Double Tap
Prices and release date of the Apple Watch Ultra 2
- Apple Watch Ultra 2 :from €899
The Apple Watch Ultra 2 is available for pre-order online now. The release in stores and the first deliveries will be made from September 22.
But also
Apple has not failed to take stock of its environmental footprint. A short film was also dedicated to this, which we invite you to watch again. We see Mother Nature in the flesh. The opportunity for the Californian firm to highlight all its efforts in the use of recycled materials.
On the services side, iCloud+ gains two new offers, one with 6 and the other with 12 TB of online storage.
So, what did you think of this Keynote? What product do you want the most?
