The day
long awaited by analysts, particularly on Wall Street, but also by those who
are interested in Apple has just arrived. Apple's results for the latest
quarter of 2017, which includes the important end-of-year holiday period,
but alsothe launch of the iPhonewere announced this
night with a lot of numbers.
And these results are not good, but excellent, because Apple signs (a
again) its biggest quarter since its creation in terms of
turnover and income. This is thanks to good
sales of iPhones, but also thanks to the various services and the famous
"Others" category which includes the Apple Watch, iPod, Apple TV,
Beats accessories and AirPods.
The announcement of the results is a particularly important exercise,
since they account to a certain extent for the success or name of certain
products. It is also necessary to take into account an important fact linked to
calendar, there isone week lessin the quarter
this year compared to last year, this has an impact on the figures.
Here is an overview of Apple's latest quarterly results,
graphs and what to remember:
Record turnover and revenues
Apple's turnover reached88.3 billion
dollarsover the last quarter of 2017 and20.1 billion
net income, these are record figures since the creation of the
apple firm. Compared to the same period last year, the turnover
was $78.4 billion with net revenue of $17.9 billion.
iPhones that sell well and… always more expensive
During the last quarter of 2017, Apple sold77,3 millions
d’iPhone, a figure down slightly compared to last year
for the same period, during which Apple sold 78.3 million
of iPhone, which representsa 1% drop in sales. And
the number of weeks had been the same, the figure would undoubtedly have exceeded
the 80 million.
This figure must also be put into perspective given the high price of
the iPhone
means of the iPhone which goes fromAbout $600 per machine on average
for years at 800 dollarsfollowing the launch of theiPhone X.
Sales of iPhone X and iPhone 8 allow with a sales figure in
below 2016 to nevertheless record aincrease of 13%of the
revenue generated by smartphones at Apple, here tooa record in
the history of the apple firm.
Regarding the big novelty of 2017, namely the iPhone
detailed figures (this is not new) but information shared by
Apple : "The iPhone
sold since its launch in November".
Another clarification intended for those who doubted the choices for the range
2017 : "revenues linked to the iPhone 8 and X range surpass all those
linked to launches from past years".
The number of iPhones in circulation is now800
millionsout of a total of 3 billion smartphones and 5 billion
mobile phones of all categories.
The iPad
During the second and third quarters of 2017, Apple's tablet
had recorded a first increase in sales since 2013. This recovery
encouraging progress did not quite continue, but the numbers increased
stabilized in the last quarter.
Apple sold13,2 millions d’iPad, or aincrease
of 1%and 0.1 million more units compared to the same period of the year
last, which was 13.1 million iPads sold.
It's likely that users are now waiting for an iPad
Pro which will take on the characteristics of the iPhone X, with a large screen in
facade, the disappearance of the Home button and its fingerprint sensor, and
the TrueDepth camera for facial recognition.
Apple also indicates that 50% of iPads are purchased by people
who did not have a tablet or "switchers", from system
concurrent.
The Mac
Regarding the Mac, the Cupertino company sold5,1
million Macs, or adrop of 5%compared to
last year at the same time, when Apple sold 5.4 million units.
In the US, the iPad would have grown to 46% market share compared to 36% per year
last.
L’Apple Watch au top !
The product category called “Others” at Apple, which includes Apple
Watch, iPod, Apple TV, Beats accessories and AirPods, are a hit
in the last quarter of 2017. Revenue is up for
reach5.49 billion, compared to 4 at the same time last year
last, i.e. aan increase of 36%.
Although Apple has yet to reveal sales figures for the Apple Watch,
Tim Cook reported that sales and revenue increased by50 %
for the fourth consecutive quarter, thanks in particular to the release of
the Apple Watch Series 3. This seems to be successful, making Apple
the world's leading smartwatch manufacturer, by far.
Apple Pay, itunes, App Store : les "Services"
Apple's "Services" category which includes Apple Pay, but also the App
Store and iTunes, recorded turnover inincrease in
18% with8.47 billiondollars of revenue, i.e.
much better than the 7.17 billion last year at the same period.
Apple Pay records adoption among merchants inincrease in
50 %compared to last year, with almost one in two businesses
which accepts it as a form of payment in the United States.
We also learn that the Cupertino company has exceeded the bar
240 million paid subscriptionson all of its
services with an increase of 30 million over the last three months.
But still
Concerning the distribution of revenue between its different products and
services, the iPhone continues to represent the majority of revenues with
70 %, followed by 9% for “Services” and 8% linked to
Mac sales. Just behind, the 7% for the iPad and the 6% for the category
“Others” bring up the rear. The strong dependence on the iPhone cannot be denied,
in a context of growth.
Apple sees revenue increase in almost every
countries where the firm is present, even in China where the Cupertino firm had
recorded a drop in revenue. Avery strong progress in
Japanis also underlined. Thus, the Cupertino company records
growth in its revenues compared to last year at the same period, of
26% in Japan, 17% in the rest of Asia, 14% in
Europe, 11% in China, and 10% in the US.
Furthermore, Apple indicates that the installed base of machines using its
systems now reaches 1.3 billion, or 30% more than 2 years ago.
This is an indicator closely followed by Apple because it obviously measures the
sales growth, but also user retention and capacity
future to market the famous services.
In summary, an excellent quarter for Apple with revenue and
record revenues thanks in particular to sales generated by the iPhone.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
