In 2020, the pandemic led to a massive use of teleworking. And the use of videoconferencing services like Zoom, Google Meet, or Microsoft Teams have taken off. As for the Snap Camera application, offered by Snapchat on PC and Mac since 2018, it had its moment of glory. This rather special application allows you to apply Snapchat filters during video conferences.
Unfortunately, although Snap Camera has a few fans, Snapchat announces the end of it. “As of January 25, 2023, Snap Camera will no longer be available for use or download. You can continue to use Lenses on your computer with Snapchat for the web,” reads a statement released by the company.
“We are adjusting our web investments for the augmented reality creator and developer community to focus on expanding access to Camera Kit for Web. Stay tuned for more information this year, and you can continue to use Lenses on your computer with Snapchat for the web”, adds this in a clarification on Twitter.
Snapchat focuses on priority projects
It is not clear why Snapchat is deciding to terminate this application. But it is possible that this decision is linked to the current situation of the company which, like other digital players, is going through a difficult period. In 2022, Snapchat will lay off 20% of its employees. The company has also embarked on a cost reduction operation, anticipating low revenue growth in 2023.
For example, Snapchat also announced the end of its Zenly application, which will stop working in February. On the hardware side, if Snapchat continues to develop its connected glassesSpectacles, it also abandoned the development of its dronesPixi. It is clear that in this context, small apps like Snap Camera are far from being a priority for Snapchat.
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By : Keleops AG
