In May 2015, the company led by Ginni Rometty made headlines by announcinggive its employees the choice between being equipped with a Windows computer or an Apple brand device. Shortly after, initial encouraging results showed thatthe transition to macOS allowed his company to make more savings.
Today, a detailed report claims that not only does the Cupertino operating system allow engineers to work in better conditions, but also - get this - that even sales KPIs are being improved! Enough to call into question the fleetPCof good name of startups.
The numbers
Today,IBMrotates more than290 000 Macwithin its premises. For comparison, nearly 400,000 employees make up its teams. And while it previously required one person to help employees resolve bugs for 242 Windows machines, the number has risen to 5,400 for their dedicated competitors.
Another remarkable fact: only5% of users filed a support ticket on macOS, against… 40% for Microsoft! Finally, and probably the most impressive:contracts signed by sellers saw their value increase by 16%thanks to the software change. A direct impact on IBM's revenues.
The Mac, this happiness manager
But that's not all: according to IBM, those who work with a Mac feel better. As proof, they are17% less likely to want to change employersonly if they evolve with the Redmond OS. There may be several reasons.
The first is simply that Apple's program is much simpler to use than the one created by Bill Gates. Indeed, designed for both general public and professional use, this tool is often considered to beeasier to handle, just like its mobile counterpartiOS. The second is perhaps the relentless marketing strategy ofPhilip W. Schillerwhich positions products at the top of the pyramid of needs.
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By : Keleops AG
