In terms of price depreciation, the iPhone is generally a good performer, if not the best on its market. Studies have proven this numerous times, such as that ofBankMyCelltwo years ago. This showed that an iPhone lost around 16% of its value during its first year of use,while Android smartphones lose around 30%. Apple therefore does significantly better than the competition on this point.
Regarding the differences in depreciation between the different iPhones, the 15 seems to be less the victim of a loss of value after 1 month of existence than its predecessor the iPhone 14. This is what a study tells us led by the online smartphone resale marketSellCell. In order to provide us with convincing results, they analyzed data on the repurchase value of 40 independent suppliers. The study only includes data collected since discharge, and up to 1 month afterwards.
13 is better
The figures reported bySellCellshow thatiPhone 15 lineup lost 28.8% ($338) of valueaverage. This includes all models, whether normal, Plus, Pro or Pro Max. For comparison, using the same analysis criteria,the iPhone 13 did much betterafter one month on the market, with only 18.7% loss in value. The 14, on the other hand, does much less well than the 13 and 15.
Furthermore, by comparing the different versions of the same range, we also realize that the Pro Max versions lose less value than the cheapest models.
The Pixel 8 would have lost 61.4% of its value
Whilehe comforted the iPhone in an adfollowing his lack of innovation, it is he who could need comfort this time. THEGoogle Pixel8would have in fact lost, according toSellCell, almost 61.4% of its value, and this only in the 10 days following its launch.
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By : Keleops AG
