A recent survey seems to show the place
particular role that the Apple Watch could occupy in the adoption of Apple Pay, the
Apple's mobile payment service. The investigation carried out by the firmWristly, carried out on a sample of 1000
users, shows that Apple Watch owners would have a strong
tendency to use Apple Pay and even for some to choose retailers
who offer Apple's solution for making their purchases.
According to the survey,80% of Apple Watch wearers have already
used the contactless payment service. Of these, 19% have
Tried Apple's payment service for the first time through their watch.
Is this linked to the use of an iPhone older than the 6/6 Plus which does not
didn't have NFC? the study unfortunately does not say this.
For the 20% of Apple Watch owners who have not yet used
Apple Pay, the main reason cited is that their bank does not support the
Apple service. Digging deeper into non-Apple users
Pay, Wristly also notes that "only about 5% of users
of Apple Watch would be unlikely to use Apple Pay. »
Furthermore, once the first tests have been carried out, the habit of
paying with your watch seems to be settling in since the frequency of use
appears high:78% of users of the Apple Watch / Apple duo
Pay use it at least once a week.
Interesting for brands: 62% of Watch users
who have activated Apple Pay indicate that they prefer to buy from sellers who
offer the contactless solution while86% of them will
favor merchants who offer Apple's solution when they do
a purchase.
If we only look at the numbers, this survey shows that the Apple couple
Watch / Apple Pay represents a winning duo for Apple, but it deserves
to be analyzed over time and perhaps nuanced. Indeed, among the first
Apple Watch buyers there are certainlyan important name
Apple fans and early adopters, a population that
is therefore particularly sensitive to novelty, testing and adoption
of such a system.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
