Product (RED)is an international initiative popularized by Bono, the singer of the group U2. Started in January 2006, it aims to raise money to fight against diseases that kill thousands of people every day around the globe. The principle? A partnership with major brands who unveil a product in the colors of the operation for the occasion.
Apple, for example, has already released aiPod, iPhone cases and bright red phones. I currently have the XR model in hand, and it is clear that its design is particularly pleasant to look at, although far from being all-purpose. In addition, Dell, Nike, and Converse are also among the donors.
New campaign
Today, Tim Cook's firm has decided to reiterate its participation, until December 2: you still have a few days left to take advantage of it. On its site, we can read that this time it is the serviceApple Paywho is concerned.
So, as soon as a user makes a payment from the application,1$is donated to (RED). Whether from an Apple Store, on apple.com, or from the official application of the Californian company's stores. If you were planning to buy a new Mac or an accessory for your iPad, now is the time to take the opportunity to reduce the negative impact of your consumption by doing a positive act for society.
Thelikeis one of the greatest scourges of recent years, which has already killed tens of millions of human beings on the planet. Scientists are even working on its eradication,causing many debates.
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By : Keleops AG
