From March, and under the newDigital Markets Act, Apple will be required to allow third-party app stores on iOS. Although it has long opposed this provision, the Cupertino company will really allow developers to offer their applications outside the App Store if we are to believe information from theWall Street Journal.
However, what the Apple brand plans will probably not be to the taste of Spotify, Epic Games, and all those who have been railing against the practices of the Tech giant for years.
The bone of contention
And for good reason, according to sources familiar with the company's plans, Apple intends to continue to supervise the applications that will be offered on iOS. But it also still wants to charge fees on transactions. However, this is a recurring point of contention between the company and its rivals who no longer wish to pay these 30% costs on each operation.
It is not clear exactly what percentage would be applied within the European Union. But, while Apple will now allow downloading of apps outside of the App Store in the United States, the fees charged stand at 27%. At this level, developers would clearly not gain from the change and would have no interest in doing without the Apple store which remains the most popular with consumers.
Last week, Spotifyhad uttered a rantagainst this decision, hoping that its competitor would not do the same within the European Union:“Once again, Apple has demonstrated that they will stop at nothing to protect the profits they make off the backs of developers and consumers through their app store monopoly.”
This new information, if confirmed, is clearly not likely to calm the rivalry between the two companies.
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By : Keleops AG