App Store: with this law, South Korea deals a big blow to Apple

This is a first that could be emulated. South Korean MPs adopted a law on Tuesday aimed at preventing tech giants Apple and Google from forcing developers to use their payment systems on their application stores.

As indicatedTechcrunch, many expect to see this decision emulated by other regulators around the world. The Australian Competition and Consumer Commission, for example, is reportedly working on a similar project.

Apple made promises to calm the developers' revolt

Apple did not fail to react to this information. As one might expect, the Cupertino company is not the most enthusiastic:

The proposed law on telecommunications companies will expose users who purchase digital goods from other sources to fraud risks, undermine their privacy protections, make it difficult to manage their purchases, and features such as “ Ask to Buy” and parental controls will become less effective.

While pressure from developers builds around the Apple brand, accused of monopoly, the lattertried to answerlast week via a press release. The company does not give up its closed system, nor the commissions ranging from 15 to 30% on transactions. On the other hand, it promises that the App Store's search algorithm will be based on objective criteria such as the number of downloads, reviews, and signals linked to consumer behavior.

The Cupertino company intends to let developers communicate to their users about payment possibilities outside the iOS application. This would therefore allow them to escape the 15 and 30% commissions from the App Store. Finally, the company wants to grant more flexibility to sellers regarding the prices of their applications.

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By : Keleops AG