Analyst Ming-Chi Kuo recently reported thatthe iPhone 16 Pro and Pro Max sold betterthan the two least expensive versions marketed by Apple in September. The Cupertino company even asked its suppliers to continue producing the two Pro models during the Chinese National Day holidays, proof that demand is high. Of course, consumers can still get one of last year's iPhone 15s. Obviously, a good number of them opt for this solution,allowing Apple to post a record third quarter of 2024.
Exceptional sales figures for Apple, but above all thanks to the iPhone 15
The research firm Canalys reports that Apple has achievedthe largest smartphone sales volume in its history in the third quarter of 2024.More precisely, the company is achieving growth of 5% compared to the same period in 2023. Thus, the Cupertino company is closer than ever to overtaking its historic competitor Samsung and dominating the global phone sales market. . Canalys indicates the Korean manufacturer is still in the lead with 18% of smartphones sold in the third quarter of 2024,nothing ahead of Apple, which also has 18% of shipments.
Apple owes this success above all to consumer interest in the iPhone 15. «Continued strong demand for the iPhone 15 series, as well as Apple's older models, played a crucial role in its third-quarter performance. The market shift toward higher-end devices, coupled with a refresh cycle of devices purchased during the pandemic, benefits Apple, especially in its preferred regions such as North America and Europe“, explains analyst Runar Bjørhovde.
He believes that despite its modest sales, the iPhone 16 will allow Apple to ride the wave until the end of the first half of 2025, notablythanks to the functionalities ofApple Intelligence and its arrival in new markets, including France. Will Apple manage to dethrone Samsung with this?
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By : Keleops AG
