The project has become more and more concrete lately. Launched years ago under the code name “Titan”, the idea of one day seeing an Apple car on our roads is more true than ever. Latest rumor about Apple's car, the South Korean manufacturer Hyundai is in discussions with the Cupertino company. Information originally revealed by theKorea Economic Daily, but which has since been confirmed by the Asian giant to the CNBC channel.
According to the Korean newspaper's source, who seems very well informed, discussions are progressing well between the two manufacturers, and the automobile giant has already studied Apple's project. All that would be missing is the “green light” from the big boss, Chung Eui-son. The latter has never yet commented on the future partnership with the Apple brand, he who has just arrived at the top of the hierarchy of the Hyundai group could strike hard for one of his very first decisions.
Because the offer made by Apple seems quite complex and complete. Indeed, if Hyundai has to build the car as a whole, as rumors have suggested for several months now, Apple does not have the technical capabilities to do so. The automobile brand should also provide technical and technological assistance to Apple with regard to the design and large-scale manufacturing of the batteries that will equip the Apple Car. Last month, a Reuters report indicated that Apple was planning to design“revolutionary” batteriesfor his vehicle, but for the moment these only seem to be at the idea stage.
Apple does not want to build the Apple Car alone
A few days ago several historic subcontractors of the Apple brand, such as Foxconn andTSMChad undertaken to design models of electric cars forcustomers other than Apple. An announcement which had been interpreted as “preparation” for the production of the Apple Car, which then meant that the apple brand had every intention of building its vehicle from A to Z. An engineering challenge colossal for Apple and the Apple supply chain, especially when we know the level of requirements that awaits Apple's car as soon as it is released.
The Apple Car will immediately be compared to the best Tesla models, and it will have to keep up the comparison if it does not want to be the laughing stock of the automobile fleet. In this regard, the possible deal with Hyundai is excellent news for Apple, which will thus have the support of a large automobile company, which will allow it faster development as well as large-scale manufacturing, which is also more reliable.
For the moment, even if rumors around the Apple car occupy a large place in Apple news, no release date can be announced with certainty. The project is only in its infancy, and if it continues at this pace of development, an Apple car could see the light of day in 2024 according to Ming-Chi Kuo, even if the latest announcements rather count on the end of the decade.
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By : Keleops AG
