For several years now, rumors about a vehicle from Apple have been multiplying, but we have not yet been able to disentangle the truth from the falsehood. The latest concerns the financial forecasts for this major project, which come to us directly from the American investment bankGoldman Sachs.
Thus, in a letter that our fellow English-speaking editors were able to obtain fromAppleInsider, the firm's experts assure that an Apple Car would in reality only havelittle impact on revenueof its manufacturer. The fault is a particularly high production cost, which is furthermore far from the skills of the company whose experience focuses more on small items.
The consumer experience
Rather than seriously competing with a market dominated by historic European or Asian players, Apple would imagine offering an ultra-connected interior that contrasts with the current offering,like Glass. The car, which would be electric, would even arrive for2024.
Its price, for its part, is still unclear, but should without hesitation be at the same level as theTesla. For comparison, the new AirPods Max wireless headphones -withits hull– is sold much more expensive than the majority of its mainstream alternatives, with active noise reduction included.
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By : Keleops AG
