The newsletter from Bloomberg agency journalist Mark Gurman is a mine of information for anyone who wants to follow Apple news. He is one of the few analysts on Earth who have exclusive information on the apple brand and he does not hesitate to share it in his writings.
In his latest publication, he returns in particular to the choice of names for the next iPhones. They should be presented by Apple in just a few weeks. If the Cupertino company should keep the same formats, a name change would be expected.
The time for ultra has arrived
Indeed Mark Gurman explains that the iPhone known as “Pro Max” for several years should lose this name for the title “Ultra”. Apple introduced this name into its product line last year with the arrival of aApple Watch “Ultra”.
Apple would like to maintain and extend the Ultra range to other devices, starting with the iPhone. The Cupertino company would then take over a nomination already used by its great rival Samsung, which has been offering Galaxy Ultra models for years.
If for the moment the name “Ultra” has not been officially confirmed by Apple, the apple brand should remove any remaining doubtsnext September 12during his back-to-school conference. In addition to the iPhone “Ultra”, Apple is expected to present three other models.
4 models for how many new features?
The “classic” iPhone 15 will once again be accompanied this year by a “Plus” version while the most high-end phone should be the “Pro”. Apple is reportedly planning several changes this year on its smartphones, starting with the arrival of a USB-C charging port.
The Cupertino company would also have worked on thinner screen borders using LIPO technology already at the heart of the development of Apple Watches a few years ago. Finally, Apple reportedly plans to increase the autonomy of its iPhones with less energy-consuming chips. This is particularly the casefrom A17, the processor which should be at the heart of the iPhone 15 “Pro” and “Ultra”.
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By : Keleops AG
