Apple SE is definitively put in AI with Apple Intelligence, that owners of iPhone 15 Pro, Pro Max and iPhone 16 will be able to discover at the launch of iOS 18.1 (it will be necessary to wait 2025 in France). It was essential for the Cupertino firm to put itself in tune with its competitors like Google, which offers its gemini AI on Galaxy S24. However, although artificial intelligence is a new card in hand in order to attract consumers to its products, it could harm a major objectived’Apple: reach carbon neutrality on the whole of its value chain by 2030.
Apple's carbon neutrality by 2030 question, the fault of artificial intelligence
Will Apple manage to reach zero carbon before 2030 as promised? Even within the Cupertino firm, opinions diverge. Sundar Pichai, CEO of Google, estimated during a recent event organized by the Carnegie Mellon University that the development ofArtificial intelligence, which requires high energy consumption to servers and data centers, makes this objective very difficult to fulfill.
«We compensate where we can, but I consider that this is an uncomfortable intermediate phaseHe said in the comments reported by The Information. A pessimism that does not seem to share Lisa Jackson, vice-president of Apple in charge of the environment, policy and social initiatives, invited to a panel of the last time100 climate.
“Apple is committed to being neutral in carbon for all its activities by 2030. About 75 % of this objective will be achieved by eliminating the emissions. The remaining 25 % will come from carbon elimination projects, compensation projects and biodiversity and justice -based projects ”,Declares the former administrator of the United States Environmental Protection Agency in the government of Barack Obama.
The hour is running for the Cupertino firm, which never forgets to specify when it uses recycled materials for its products (the iPhone 16 battery is made up of 100 % recycled cobalt and lithium recycled at more than 95 %).Apple, often accused of greenwashing, is not the only one to worry about the impact of artificial intelligence on the climate.«As we integrate AI into our products, the reduction in emissions could be difficult ”, wrote Google in its 2023 annual environmental report.
i-nfo.fr - Iphon.fr official app
Equal: AG Tescience
