Apple likes to cultivate secrecy. But by always wanting to hide everything, at all costs, the Cupertino company could be tripping over its feet. This is what seems to have happened to the apple brand this year. While the whole world holds its breath a few days before the Apple back-to-school conference, the latterdid not lock down his communication enough.
Indeed, on an obscure site of an Apple store under construction in Sweden, we learn in a small line at the bottom of a page that the store should open its doors on September 20. For many connoisseurs of the apple brand, the choice of this date is anything but a coincidence. The Cupertino company could have decided to open its store any day of the year, but it's September 20,probable date of marketing of the iPhone 16which is retained.
iPhone 16: imminent arrival
Obviously this little information, disseminated by Apple, has not been confirmed. They only add to the quantity of rumors surrounding the iPhone 16 a few days before its presentation. The date of September 20, however, seems obvious.
We already know thatthe presentation of the iPhone 16 will take place on September 9. The following Friday, Apple should, like every year, open pre-orders for its smartphone. It would therefore be rather logical that a week after the start of pre-orders, the phone would physically arrive in Apple stores.
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Presentation on September 9
While waiting to know the release date of the iPhone 16, Apple is organizing a big event on September 9. The Apple brand should present the iPhone 16, the big star of the evening, but the Apple Watch 10 and AirPods 4 are also expected in Cupertino.
HistoricallyApple conference will take place on September 9, on a Monday evening. A surprising choice of date, Apple always organizes its back-to-school conferences on Tuesday. But this year, September 10 is already reserved for a presidential debate in the United States between candidate Donald Trump and current Vice-President Kamilia Harris.