Apple Vision Pro wins prestigious title

Apple has just receivedthe highest distinctionduring theBritish design and art direction awards.This rewards the work accomplished regarding the Apple Vision Pro, and more precisely itsvisionOS operating system. The trophyBlack Pencil» was presented to him during a ceremony, during which Alan Dye, Apple's Vice President of Design, was present.

Exceptional design

The prize received by the Apple firm is one of the most prestigious in the field of design and artistic creation. Apple has already received several Black Pencils in the past, whether for the first iPhone, the iMac, but also for its website.

This year, Cupertino is entitled to two more trophies: a Black Pencil for digital design and for visionOS connected experiences, but also a “Graphite Pencil»,which rewards Apple's work in mixed reality.Apple's Vice President of Design, Alan Dye, testified on this subject to Dezeen magazine:

We are honored that visionOS has received the prestigious D&AD Black Pencil for Digital Design. This new era of computing will redefine how we connect and create, and this award is a testament to the close integration and care that Apple's design studio and engineering teams have invested in creating an experience truly magical.

At Apple, design plays a central role in defining not only how our products look, but more importantly how they work. Our goal has always been to create intuitive user experiences that blur the lines between hardware and software and reinvent the way users interact with technology.

Tim Cook reacted

Apple CEO Tim Cook also posted onXin order to congratulate the teams in charge ofl’Apple Vision Proand VisionOS. Like an exceptional work of art, he claims that the Apple headset is a technological feat capable of moving users upon first use:

Apple Vision Pro was made possible through years of breakthroughs from our design and engineering teams. The result is so profound that people are often moved the first time they try it. I saw it with my own eyes. Congratulations to the Apple design team for winning this rare award.