While digital giants like Google, Meta and Microsoft are launching a series of launches linked to generative artificial intelligence, Apple is still very discreet on this subject. However, he has already indicated that he is working on this technology and that he will make an announcement this year. At the moment, it is unclear what AI-based products Apple plans to launch.
However, many rumors are already circulating about new AI-based features coming to Apple products. For example, there are rumors circulating about an internally tested equivalent of ChatGPT that could be used to improve Siri. Otherwise, according to a recent article published by Bloomberg, Apple could also develop a new tool based on generative AI to assist developers of iOS, macOS, etc. applications.
As you may already know, generative AIs like ChatGPT orGeminiare capable of generating computer code. And Apple has decided to exploit this capacity to improve Xcode, the tool it offers to developers. So, with the help of AI, it could be easier and faster to create new apps for the Apple ecosystem. Furthermore, the Cupertino company would compete directly with Microsoft, which is already integrating its Copilot AI into the GitHub developer tool.
Apple in the AI race
As usual, this information should still be considered with caution, since it does not come from an official source. But in any case, Apple should start presenting new products based on generative AI in June, during the annual WWDC conference that it organizes for developers.
Otherwise, for consumer products, Apple could also have some nice surprises in store for us. Indeed, the firm would have asked its software team to develop as many features as possible based on AI. And among the new features that Apple could offer, there would be an AI capable of generating playlists on Apple Music, or even technology capable of generating presentations on Keynote. Apple is also reportedly working on an improved version of Spotlight, which would use generative AI to answer questions asked by the user.
On the hardware side, rumors suggest that the seriesiPhone 16 should have an NPU(the part dedicated to AI of the processor) significantly more powerful, thanks to an increase in the number of cores. This component would make the iPhone 16 series faster on AI features. And it is even possible that certain new features are reserved for this new series.
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By : Keleops AG
