- Apple delays payment of employee bonuses
- The return to the office is also closely monitored
- Investors fear poor results compared to the first quarter of 2022
According to a new analysis from the magazineBloombergthrough its flagship journalist and specialist in the Apple firm Mark Gurman, Apple has reportedly reduced numerous expenses. The payment of bonuses for certain employees would notably be delayed, even though Cupertino is renowned for paying its most efficient lieutenants handsomely. An announcement that occurs whileTim Cook himselfannounced that his company had frozen hiring in most sectors.
With this, Apple would also have asked its managers tolimit their travel. We know that the costs of plane tickets have soared in recent weeks, with prices three or even four times more expensive than during the COVID period. For Apple, however, it is essential to travel regularly to Asia in order to conclude contracts with the subcontractors responsible for assembling iPhones there. Labor is much more affordable there.
Well-being at work called into question again
In prime,Bloombergexplains that Apple is increasingly controlling the office presence of its employees, even though this is required aminimum days per weeksince the end of the coronavirus pandemic. And this even though several of them have precisely left the ship, out of disagreement with this obligation.
It is difficult to know precisely why Apple is strengthening its cost control strategy in this way, but everything suggests that this is an effective way to fight inflation. Customers are indeed reluctant tobuy iPhones, which, in the long term, could influence Apple's revenues and therefore the confidence of its investors.
A quarter at the end
It must be said that thefirst quarter of 2023is already on the verge of concluding: there are now only two weeks left to try to obtain increased financial results compared to those of 2022 over the same period. Apple failed in this game during the last quarter of 2022, which earned it (a little) less than for the previous end-of-year holidays.
However, is this the time to sell your shares, for fear of a disappointing turnover announcement at the beginning of May? It's up to you.
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By : Keleops AG
