Released just a year ago, Apple's SVOD service was expected, and it... disappointed. No major series, no major program has succeeded in attracting a large audience. It must be said that the latter is increasingly demanding, with the proliferation of streaming offers making it more critical of new platforms. But where Disney+ arrived with a catalog full of films that rocked our childhood, and new series like “The Mandalorian”, Apple TV+ had difficulty coping. This clever mix of nostalgia and new features has allowed Disney+ to become Netflix's most serious competitor.
But on the Cupertino side, there is no time for panic. If the start may seem unsuccessful given the competition, Apple's teams are still very confident. Containment has allowed streaming platforms to develop, Apple TV+ does not seem to have gained a significant number of customers during this period, but time is working in its favor by giving it more and more legitimacy in the world of SVOD .
A still light catalog
With flagship series like “Defending Jacob” with actor Chris Evans known for his role as Captain America in the Marvel saga, or Ted Lasso, a comedy series around the world of sport in the United States. Apple TV+ is starting to sustain an audience, which is now waiting for the arrival of new seasons and new original series.
Finally, it is at the end of the year that Apple TV+ seems to be the most popular application. A year after its launch, Apple's service seems to benefit from an increase in its sympathy rating and its number of subscribers is growing steadily, according to analysts close to the Cupertino firm.
Apple One to (re)launch the platform?
Is this increase due to the end of the “Disney+” effect? Nothing less certain. But Apple TV+ remains a solid platform that does not see its number of subscribers double when a new series is released. Apple's customer base is there, it remains to be seen whether the Apple brand will succeed in retaining them in the months to come.
In this sense, Apple presented at its last conference a feature which should greatly help Apple TV+. It's Apple One. This offer allows you to combine payments for Apple Music, Apple TV+ or Apple Arcade. Thus users can reduce their bill, and Apple can standardize its number of subscribers on each of its services.
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By : Keleops AG
