For several months now, American media have reported that Apple is in talks with the NFL (National Football League) to obtain broadcast rights to theSunday Ticket. This package allows you to watch all the matches of the annual American football competition, which ends, as you may know, with the traditional Super Bowl. To afford it, you have to pay several hundred dollars in the United States, which is roughly the same amount if converted into euros at the current exchange rate.
The problem is that Apple TV+ only costs6.99 euros per month. However, even multiplying this figure by twelve, we are very far from the astronomical sum that the Sunday Ticket costs. In addition, Cupertino did not want to offer this content at an additional cost, according to new information published this week. The NFL, owner,would therefore have refusedthis arrangement to avoid seeing other partners – namely CBS and Fox – lose their audience. Because by 2033, the two channels will still have to pay back nearlyforty billion dollars in royaltiesto the sports organization…
No interest in Cupertino?
After intense negotiations, an interview between Julia Alexander and Dylan Byers ended up spilling the beans: Apple would have withdrawn from the deal. The Sunday Ticket matches will therefore not see the light of day on TV+ according to Byers, but other companies remain in the NFL's sights for the license. Among these, we can normally citeGooglewhich, with YouTube, can already boast of counting on hundreds of millions of regular viewers. With this, it isAmazon(Prime Video) who would consider checking out.
The amount promises to be staggering: we are talking here about2.5 to 3 billion dollars annually. But the amount should not scare Jeff Bezos' firm, whichhas already offered itself the rights to Ligue 1 in France.
Alternatives galore for fans
But then, how can you prepare for next season at a lower cost? It seems that many consumers are turning to pirate streaming, which can nevertheless farea to finish its hosts straight behind bars.
In France, in any case, the NFL Sunday Ticket is unfortunately not available at the moment. It would therefore have been very practical to be able to access it via Apple TV+, but Amazon or Alphabet still have something to change the situation in the coming weeks.
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By : Keleops AG
