He complains about Apple Music, Tim Cook's office calls him!

With a price of 9.99 euros per month for its subscription, Apple Music is the second most popular streaming service on the planet. But if Spotify is regularly praised by critics for its well-rounded value proposition, its popular alternative does not always reap the same favors... What's more,the question of artists’ remuneration also hovers around the platform.

Dave B, a long-time user, therefore chose to identify what - according to him - could be improved within the application. He then relayed his opinions in an email addressed directly to Tim Cook…and finally got a response some time later. So let's review the issues that challenged the manager.

Three major concerns

Performances techniques

To begin with, the Internet user believes that numerous incidents have a lasting impact on the overall velocity of Apple Music. Starting with animations that simply had no place. It is true that many ergonomists advise limiting this type of content in order to guarantee a smoother daily experience.

Unfortunately, the teams who are supposed to handle returns made by customers are not responsive enough. So much so that our hero of the day wonders if the feedback he has already been able to send on the beta has really been taken into account.

Design

The other downside of Apple Music on iOS would in fact be its overall appearance, which would be far from honoring Apple's reputation in this area. Many display options are missing, for example a playlist list that is far too airy and where it is therefore slower to navigate to find what you are looking for.

© Apple / Dave B

Missing Features

To put an end to his complaints, Dave B believes that Apple could add new filters intended precisely to better sort these playlists. Another proposal: the deployment ofpinch to zoom, already seen on Photos but absent here. Finally, the developer would be grateful to update its catalog to allow albums to be sorted by release date, to pin favorite tracks or even to publish an annual summary as Spotify does withWrapped.

Tim Cook's response

According to the manager that Dave B may have had on the line, Tim Cook read his e-mail and forwarded it to the employees who work on the various subjects covered in the message. Quite rare behavior on the part of the CEO, she assures.

Of course nothing has been added regarding a possible implementation of the changes mentioned, but you may have some clues about the future of Apple Music...