A new article published by the famous magazineBloomberg-this time without Mark Gurman at the pen- praises the qualities of new Apple products. Starting with the latest MacBook Pros. For the media on the east coast, these are indeed seriously improving, notably thanks to the return of the HDMI socket but also to the abandonment of the Touch Bar, “impossible to use without looking at it“.
But where the author's (Alex Webb) arguments can divide is when he directly points the finger at Jony Ive. Indeed, it would be since he left Apple that the firm would have preferred to focus more on functionality than on appearance. This would be evidenced by, for example, the Magic Keyboard, which has also been integrated into Cupertino laptops since the end of 2019 in order to stop the butterfly mechanism error.
The artist still very close to the Apple
Jony Ive, however, probably participated in the creation of this“nouveau”keyboard, given that it left Apple a few days just before its release even though the brand is known for preparing its devices many months in advance. What's more, the Briton still works closely with Cupertino.Alongside other big names such as Airbnb, the company counts among the clients of its LoveFrom agency.
It is also within the framework of this collaboration that the twenty-four-inch iMac was born. Adopting straighter lines reminiscent of the most recent iPads and iPhones, this one is available in several colors and radically changes from its predecessors.
A significant influence
Jony Ive's aura over Apple's future announcements therefore does not seem to be fading any time soon. What's more, the man remains the one who took the manufacturer from a simple computer seller to a true high-end accessories manufacturer. We owe it the curves of the iPod and the iPad, the second still being to this day the most popular tablet in the world with millions of dollars in sales each quarter.
The official LoveFrom website has been online since this month but remains very enigmatic. The order book is therefore probably already well stocked,also with Ferrari cars on the work surface.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
