If his name is less known than that of Steve Jobs or Wozniak, Jony Ive is a strong figure in the history of Apple. The fifty-year-old retired with honors from the apple brand more than a year and a half ago. He whose pencil strokes have greatly influenced the future of the Cupertino company. Designer of the iMac, he is also at the origin of the design of many iPhones. His appointment was made official by Airbnb for what is expected to be “a multi-year relationship.” » Because the next few months will be very important in the future of the rental application. In great difficulty since the pandemic, Airbnb laid off a quarter of its employees in May. But the application hopes for a good recovery, which will soon be listed on the stock market, counting heavily on this financial contribution to recover losses from Covid-19.
Big overhaul at Airbnb
More generally, the redesign is intended to be more global. In two years the company has fired half of its management. And the appointment of Jony Ive also means a departure. Alex Schleifer, design director and long-time Airbnb executive, is jumping ship and will only work part-time for the company, a choice that seems to come from the designer more than the rental app.
In this sense, the appointment of Jony Ive seems almost logical. When Airbnb co-founder Brian Chesky needed to find a new design director, he turned to some familiar faces. In this sense, Jony Ive was indeed the ideal candidate. He has been close to Chesky for years, he underwent his trials for years at Apple before distancing himself from the apple brand. He is even at the origin of the new logo for the application, which he designed at the start of Airbnb's redesign in 2014.
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By : Keleops AG
