Apple TV+ has often been criticized for its catalog of content deemed too limited. That said, some key series offered by the service are clearly acclaimed by the spectators.
Two major successes
Varietythus relays the data of Luminate which are revealing in this regard. Season 2 ofSeveranceis notably a stratospheric card for the platform. The episodes bring together an average of 3.6 million views in the United States during their first seven days of availability.
AloneTed Lassodid better, but this production is extremely popular with Uncle Sam. Note that season 1 ofSeveranceAlso exploded in the first weeks of 2025 and one can imagine that many spectators wanted to catch up or cool their memory.
Our colleagues also cite the case ofSilo, whose season 2 started in 34th position of the most viewed series before climbing in 16th place for the final episode. On the overall level, it ranked in the top 10 of the most watched original series for three consecutive weeks according to Nielsen.
Does Apple have the right strategy?
Another major fact, in the past six months, other creations have failed in the game:Shrinking,Disclaimer,Bad Sisters… So much so that Apple TV+ has placed more series than any other service in the top 50 excluding Netflix and Paramount+.
VarietySo wonders if the Cupertino firm strategy, which favors quality rather than quantity, is not bearing fruit. Nothing is certain for all that, and we know that the richness in content is essential for consumers and it is in particular the heyday of Netflix.
If you have subscribed to Apple TV+, do you appreciate the series offered by the service in recent months? Share your point of view in the comments.
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Equal: AG Tescience
