For a few months now, we have seen more and more companies turn to aregular invoicingTo benefit from their paid services on smartphone. This is for example the case of YouTube, ofApple MusicOr his cousin dedicated to video streaming, TV+.
To confirm this trend, the Sensortower analysis firm has analyzed the App Store market in recent months and has published statistics demonstrating that this sales strategy is actually more popular than last year. The figures remain hypothetical, but the researchers who published them are generally reliable. They spoke, moreover, there are fewThe fierce competition that exists between stars developers on iOS.
Growth of 21% compared to 2018
According to the study in question, it is thus the equivalent approximately3.2 billion eurosWho would have been spent on iPhone and iPad in subscriptions during the 52 weeks preceding January. The two semesters before, on the other hand, would have seen “only” almost 2.8 billion euros arriving in the pocket of publishers (in addition to the commissions recovered by Apple).
Still on the App Store, the most popular programs in the United States would be:
- YouTube
- Tinder
- Pandora (an American alternative to Spotify)
- Hulu
- Bumble
- HBO Now
- YouTube Music
- Amazon Music
- ESPN
The data concerning the same sector in France have not been communicated, but it is assumed that it is similar, with however local alternatives like Deezer. You should also know that other platforms such as Spotify orNetflixNo longer are part of this ranking to avoid donating a percentage of their profits to Apple. They place their customers' bank card instead pass through their website directly.
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Equal: AG Tescience
