Apple is looking for the next product, after the iPhone, that will boost its growth. With the launch of Vision Pro, the firm has entered the very promising mixed reality market. On the other hand, according to rumors, the firm has abandoned its electric car project. And now, Apple is reportedly exploring the robotics sector. He would in fact like to offer his customers domestic robots.
At the moment, nothing is official. But according to an article by Mark Gurman, journalist at Bloomberg, Apple is now exploring this avenue. PAccording to the ideas mentioned in the article, there would be a personal robot that would follow the user when he is at home.Otherwise, Apple could also work on a less ambitious project: a sort of connected screen with a mechanism that would allow this screen to change orientation to follow the user.
For the moment, however, Apple is only in the exploration phase. As a result, it is still possible that these projects will be abandoned. In addition, since this information does not come from an official source, caution is still required.But, in any case, robots are of increasing interest to tech players, including some of Apple's competitors in the smartphone market.
Xiaomi and Samsung are already on board
As a reminder, Xiaomi is already present in the robot vacuum cleaner market. The Chinese manufacturer is also developing dog robots for the home. For its part, Samsung has its projectBall: it is a robot in the shape of a balloon, which follows the user everywhere at home and which serves as an assistant. For its part, Tesla is working on a humanoid robot which, according to Elon Musk, would be priced less than half the price of an electric vehicle.
According to the article published by Bloomberg, before abandoning the Apple Car project, Apple would have considered three avenues for its long-term growth: automobiles, home automation and mixed reality. And, since Apple is no longer developing an electric car, it is possible that it has decided to focus more on home automation, which includes robots for the home. Otherwise, according to the publication, Apple would also be all about AI. But for the moment, the firm still has to demonstratethat she is not late compared toGoogle, OpenAI and Microsoft, in this area.
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By : Keleops AG
