While Spotify Wrapped has been talked about a lot in recent days, other applications have also offered their users a “recap” of this year 2020. The very popular social network, TikTok, has, in this sense , announced this week that it would launch its own rewind of 2020, with a personalized selection of the year's highlights. The service called “Year on TikTok” will consist of a short video which will give information to users, a bit like Spotify with Wrapped. It would thus be possible to know what kind of videos the user has watched the most, what effects and music are used the most, or even statistics on the frequency with which they comment and interact with the platform.
The short video should also successfully predict the user's tastes, based on the videos they watched the most this year. TikTok will then offer a selection of the best of them. If the user has not stayed on TikTok long enough for this video to be constructed, then the social network will direct the user to the “Top 100” of the year. The latter will bring together the most popular videos on the platform.
TikTok : l’application de 2020
TikTok was recently recognized as the social network and application of 2020. With a year marked by the Covid-19 pandemic, the Chinese social network, which came from the ashes of Musical.ly, was able to make itself known to the general public. Reserved before 2020 for “millennials” and the younger generation. The social network has gradually opened up to as many people as possible and today has 800 million active users, for 2 billion installations across the world.
Figures that would almost make you forget that TikTok was still unknown to the general public barely two years ago.
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By : Keleops AG
