With confinement, the Apple TV+ audience is increasing

This is one of the main consequences of confinement: attendance on streaming platforms has increased all over the world. For example, demand for VOD in the United States increased by 30% in March compared to last year.

All the offers seem to be doing well, and this is also the case for Apple TV+. According to a study by the company Parrot Analytics,the platform's audience increased by 10%in the two weeks following the arrival of the coronavirus epidemic outside China, i.e. from March 11.

Mythic Quest is highly appreciated by subscribers

Certain series seem popular with spectators.This is the case ofAmazing Storiesthe Steven Spielbergwhich generates 14.1 times more demand than ordinary fiction. The remake of the 80s science fiction series therefore seems to be of particular interest to spectators.

Other programs are also very successful such asMythic Quest: Raven’s Banquetwhich generates 8.7 times more interest than any episode on the platform. The opportunity to discover the world of video game development in a humorous and offbeat way.

In the short term therefore,Apple TV+ seems to be taking advantage of the very complicated situation generated by the pandemic. However, we must hope that this does not last forever becauseApple had to stop filming the seriesand as with all other streaming services, there may be a shortage of new content. In the meantime, the Cupertino company has chosen tomake certain series free, the opportunity to discover a catalog already rich in several gems.