ByteDance is a company that is probably little known, in France and in Europe in any case. However, it is the publishing firm of one of the most used apps of the moment on mobile,TikTok. And according toinformation from the Bloomberg website, ByteDance could launch amusic streaming platform in a few weeks.
This is surprising given the already busy music streaming market. But ByteDance seems ambitious. The startup already has acatalog of apps covering different areas. Moreover,TikTokis an app focused on music above all else. In addition, this ByteDance music streaming platform would be aimed, initially in any case, at emerging markets, where the market giants are not well present.
Another advantage to the credit of ByteDance, partnerships already concluded in the past with music giants in the USA, such as Sony Music or even Universal Music and Warner Music, for the TikTok app. The company would therefore already have a foot in the middle.
Finally, it has many apps in its catalog, includingXigua Video, video creation app,News Republic, news aggregator,Douyin, video chat app, or evenFeiliao, an instant messaging app that also allows you to take orders or exchange money. All these different services are underpinned byintelligent user behavior analysis technologies, which could obviously be used to develop a musical platform.
Knowing all this, we realize that ByteDance could strike a big blow with a new music streaming service. This one shouldarrive before the end of June according to the source.
The information should nevertheless be taken with a grain of salt; ByteDance has not made a comment validating or invalidating the Bloomberg article.
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By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
