In terms of quality, Apple TV+ has been able to impose its trademark with excellent series and films. Some even believe that this streaming service is the new HBO in reference to the golden age of the early 2000s. However, and as journalist Matthew Belloni recalls inin the Puck newsletterdating from last February, the platform has a real audience concern.
Very disappointing figures
Our colleague thus believes that“No one watches Apple TV+. It’s still the funniest and most overlooked story in Hollywood.”. In fact, and if we rely on Nielsen's monthly Gauge report on the streaming audience in the United States, the Cupertino company's offer only represents 0.29% of the audience. It is even behind Paramount+ (1.1%) and Pluto TV (0.8%). It is almost on par with Discovery+ (only 0.24%).
This does not prevent certain programs from working well. We recently spoke to you about the seriesMasters of the Air, broadcast since January 26, broke the record for the best launch of the streaming platform. It is the content that brought together“more viewers in its opening weekend than any Apple TV+ series ever had in its first season”, according toVariety.
Apple would also spend significant sums on its films. So,Killers of the Flower Mooncost $215 million. If we take this feature film into account,Napoleon, etFor Argy, the studio invested no less than 700 million dollars. However, these productions only brought in $466 million at the worldwide box office. They would behowever profitable. And for good reason, they were massively resold on the App Store.
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By : Keleops AG
