This is a great success for Apple TV+. According to information from the specialized American mediaVariety, the seriesMasters of the Air,broadcast since January 26, broke the record for the best launch of the streaming platform.
Our colleagues thus specify that this is the program which brought together“more viewers in its opening weekend than any Apple TV+ series ever had in its first season“.
We also learn that this original creation produced by Steven Spielberg allowed the service to increase its audience by 65% worldwide compared to the previous week. Enough to give it double-digit growth in more than 100 countries. Now there remains a major question:Apple TV+will it be able to convince these newcomers, who often take advantage of the free offer, to remain subscribed over time?
What is Masters of the Air about?
As a reminder, here is the official synopsis ofMasters of the Air:
Based on the book of the same name by Donald L. Miller, and written by John Orloff, the Masters of the Air series traces the story of the pilots of the 100th Bombardment Group (the "Bloody Hundredth") as they carry out perilous air raids. bombing over Nazi Germany while facing the freezing cold, the lack of oxygen and the extreme terror of combat fought at an altitude of almost 8 km.
The streaming service adds:“Masters of the Air depicts the psychological and emotional harm suffered by these young men to end the atrocity of Hitler's Third Reich. Some of them were shot and captured, others were injured or killed. A few were lucky enough to return home. But whatever their fate, they have all paid a heavy price.”.
Do you like this original creation from Apple TV+? Feel free to give your point of view in the comments.
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By : Keleops AG
