Apple walks on eggshellswith Taiwan. As a reminder, this territory is claimed by China. At the same time, its leaders have long asserted their independence and act as such.
The Cupertino company is closely linked to Foxconn, which is its main subcontractor and one of the main Taiwanese companies. At the same time, the apple brand has numerous factories in China and the Middle Kingdom is a very important market.
Apple remains cautious on the Taiwan issue
It is therefore a question of taking into account the sensitivities of both sides. And it is precisely in this context that Jeff Williams, Apple's chief operating officer, visited this week as a guest for Foxconn's fiftieth anniversary. An extremely rare visit from a leader of the Tech giant. Let us recall in passing that Tom Cook avoids going there.
On site, Jeff Williams was joined by Sabih Khan, his deputy at Apple, both of whom were the guests of honor at the gala. This is the first time in seven years that the operations director has visited the Island. He was then present for the 30th anniversary of TSMC, another historic manufacturer of the Cupertino company.
Regardless, this China-Taiwan issue remains a real sword of Damocles for the Apple brand. While some observers now fear an invasion of the latter by the Middle Kingdom, such a prospect exposes Apple to real danger.
Let us also remember that the company led by Tim Cook has been trying for some time to diversify its production locations. In particular, it strengthened and opened new factoriesan Insideand in Vietnam.
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By : Keleops AG
