Apple recently unveiled itslatest quarterly results. These are marked by a drop in iPhone sales. Several reasons are put forward by Apple to explain these poorer results, including a significant decrease in sales in China.
China is a very competitive market. Many players offering different alternatives to the iPhone. And according tonew figurespublished by the analysis firm IDC,Apple was more impacted than its competitors in China.
IDC estimates that the smartphone market recorded a decline in sales of9.7% in China, for the last quarter. Comparatively, iPhone sales havedropped by 20%.
This led to a decline in the iPhone's market share in the country. This increased from 12.9% in 2017 to11,5 %in the same quarter in 2018.
The only other manufacturer that was most impacted in the last quarter isXiaomi. The latter recorded asales drop of 34.9%in its historic market.
However, the sound of the bell is different for some manufacturers.Huawei, in particular, can boast of aincrease in salesof their smartphones23 %.
This manufacturer offers several models offering excellent value for money, such as the Huawei P20 and P20 Pro.
IDC believes that thelack of innovationin iPhone 2018 andprice increaseof the latter are the main causes of the fall in iPhone sales in China.
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By : Keleops AG
Deputy editor-in-chief, also known under the pseudonym Teza. Former video games journalist, who has been immersed in technology and Apple products since his very first iPhone 3GS in 2009. He has since worked for several American tech sites and now for iPhon.fr. Incidentally YouTuber and Apple product specialist on the MobileAddict channel. To contact me: maxime[a]iphon.fr
