The event
The Web Summit, one of the largest tech events in the world, organizes conferences led by digital professionals. Launched in 2009, this year the event will welcome several representatives of major brands such as Amazon, Facebook, many others and of course Apple with its vice-president Craig Federighi. The executive is particularly recognized for his enthusiasm on stage, but also forits pragmatism when it comes to software choices. We can therefore without hesitation compare his role to that of a real CTO.
«At a time of great uncertainty for many industries and even the world itself, we bring together the founders, executives and CEOs of technology companies, fast-growing startups, policymakers and heads of state to pose a simple question: where are we going?» headlines the Web Summit for its next edition.
Craig Federighi is therefore announced as part of the group of people invited to the Web Summit round table, which will take place during the first four days of November. The boss of iOS and macOS obviously did not give many details about his future speech. It is only known at this stage that the latter will deal with user privacy and product security.
This is indeed an issue that has been particularly close to Apple's heart for several years: the protection of personal data. It is therefore not surprising that this subject is revived on occasion, the company even seeming to make it a real fight as demonstratedthe strategy ofanti-tracking transparency.
What scope for the intervention of “Fed” ?
The presence of said representative on this panel in Europe leaves several questions unanswered. Would Europeans be the main ones affected by his speech or will we rather be dealing with Apple's global concerns? Unless Europe is limited to being a simple meeting place during this event?
What is almost certain is that no new product or service from the Apple brand should be announced for the occasion. The firm reserves these kinds of surprises for its famous, homemade keynotes.
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By : Keleops AG