The rumor of a 'low' iPhone
cost’has been coming and going for some time and even thoughTim Cook left nothing
show throughduring its conference, Piper Jaffray analysts see
still the Cupertino company will launch this year.
The reason is very simple, according to their calculations, this iPhone could
allow Apple to conquer a market estimated at 135 billion
dollars:
With the launch of such a product, the analyst claims thatl’impact
on Apple's share price would be truly positiveAll
firstly because the margin released would be greater.
Then, the analysts had fun calculating the average prices of
smartphones in 6 countries: Germany, United Kingdom, France, China, Brazil and
India. They then realized thatthe iPhone 4, presented as the entry
of the iPhone range is still 133% more expensive than the low-end smartphone
AVERAGE. As a result, Apple is only just scratching the surface of this market.
On top of that, the iPhone 5 is 19% more expensive than its main ones
competitors while iPhone 4s is 48% than mid-range smartphone
AVERAGE. Conclusion, it is on the low end that Apple has the most work to do
faire.
However, when we know thatthis low-end sector, rated at 135
billion dollars, should represent no less than 60% of the market for
smartphonesthis year with, excuse me, 540 million units
sold at an average price of $250. We are entitled to think that Apple could
see a great opportunity.
This 'low cost' smartphone could also allow Apple to increase its
presence in certain markets such as China.
The analyst believes thatthis 'low cost' iPhone could arrive in
September at a price of $199. If this were the case, Apple could
sell 37 million this year, 69 million in 2014 and 170 million in
2015.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
