Videos of Americans usingl’Apple Vision Proin the middle of public places caused a sensation at the start of the year. An excellent advertisement for the Apple brand's mixed reality headset. Unfortunately for Apple, consumers preferred to turn to online videos rather than rushing to the Apple Vision Pro to enjoy them themselves.
Analyst Ming-Chi Kuo indicated in April that Apple had revised its sales target downwards, going from between 800,000 and 700,000 units to approximately 400,000. For its part, Counterpoint Research reports that sales of Vision Pro fell by 80% in the second quarter of 2024. Not enough to curb the manufacturer's desire to market aApple Vision Pro 2,whose exit window is becoming clearer.
According to 9to5Mac, Bloomberg journalist Mark Gurman ensures that the Apple Vision Pro 2will be published between fall 2025 and spring 2026.A particularly wide exit window.
«Apple is working on several ideas for its Vision line of headsets, but at least one version of the second-generation Vision Pro — assuming it makes it to market — will look almost entirely like the current design.The main changes are internal, including a processor upgrade», writes Mark Gurman in his latest newsletter.
Recently, Ming-Chi Kuo affirmed that the new mixed reality headset from the Cupertino companyembedding an M5 chip would be released next year.On the other hand, the less expensive version of the Vision Pro would not be marketed before 2027.
Will this new mixed reality headset succeed in massively attracting consumers? It will depend on its performance,but also certainly its price.The Apple Vision Pro costs a whopping €3,999, which is undoubtedly a deterrent to purchasing for many people. We will have to be patient before discovering what Apple's Vision Pro 2 has in store for us.
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By : Keleops AG
